Their logo reflects the feeling of grunge with the softness of the lettering

brings a artist style to the logo while the bottle cap outline brings a fun edge to it

Their Logo

The Redesign:

With the .

Redesign Branding for a Donut Shop in Missori

Primary Font: Hubballi


For this project, I reimagined the visual identity of Vincent Van Doughnut,

a Missouri-based donut shop brand that brings sweet treats and grundge together.

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Iconography

Primary Logo

Vincent Van Dough

2024

Brand Colors

Made with good light and good feeling.

© 2026